Merchant Gourmet

To celebrate the announcement of Merchant Gourmet’s new Wellbeing Chef, Sophie Michell, we were invited to shoot Sophie cooking a Thai Peanut Chicken Bowl recipe for the brand.

Client: Merchant Gourmet
Services: End to end production

We teamed up with Taste PR and Merchant Gourmet to create a series videos showing how easy it is to incorporate Merchant Gourmet’s pouches into some quick, simple and healthy recipes.

Filmed in one day at a location house, we captured celebrity chef Sophie Michell creating 4 mouthwatering recipes. Our food stylist was on hand to ensure the food looked its best and the preparation ran smoothly behind the scenes. We took a hand-held approach to give the viewer the feeling of being with Sophie in the kitchen.

Our in-house post-production team handled the edit and motion tracked graphics.

Bear Jam also provided a photographer for the day to capture product shots and images of Sophie in action.

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