Paddy Power Paddy Power is well known for its culturally relevant content. We partnered with the brand in 2016 to help them make the most of the, now historic, American presidential election. Client: Paddy Power Website: paddypower.com Services: End to end production services Brief As a sponsor of the London Irish Rugby team, Paddy Power had an opportunity to capture some content with the team and challenged Bear Jam to come up with the concept. We developed an idea around a good old game of British Bulldog between presidential candidates Clinton and Trump. Strategy We wrote the script and storyboard to reflect the team’s rough, fast paced activities with a healthy slice of some comedy moments. Always wanting to elevate production values, we brought in the Bear Jam drone, India, for some birds eye view action shots.