Paddy Power

Paddy Power is well known for its culturally relevant content. We partnered with the brand in 2016 to help them make the most of the, now historic, American presidential election.

Client: Paddy Power
Services: End to end production services

Brief

As a sponsor of the London Irish Rugby team, Paddy Power had an opportunity to capture some content with the team and challenged Bear Jam to come up with the concept. We developed an idea around a good old game of British Bulldog between presidential candidates Clinton and Trump.

Strategy

We wrote the script and storyboard to reflect the team’s rough, fast paced activities with a healthy slice of some comedy moments. Always wanting to elevate production values, we brought in the Bear Jam drone, India, for some birds eye view action shots.

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