Nike Radiant Bear Jam worked with Nike to create social video content for the launch of their latest football boot, Radiant Reveal. Client: Nike Website: nike.com Services: End to end production services Brief Nike called on the Bear Jam Social Shop to produce some eye-catching content for the launch of the new Nike Radiant football boots. With access to some of the best and well-known athletes in the Premier League but not necessarily able to have the players in the same place at the same time we embarked on a tour of the country with Nike capturing each player in a different location. Strategy To deal with the issue of having multiple players in multiple locations we built green-screen into the creative concept. This also allowed us to reflect the colours of the campaign into the look & feel while giving us control to match the various locations and set-ups. With an understanding of how the content would sit on the platforms we created these perfect loops videos to play seamlessly and grab attention on the social media feed. Are you thinking about launching a social campaign but don’t know where to start? Get in touch with us here.