Nike Radiant

Bear Jam worked with Nike to create social video content for the launch of their latest football boot, Radiant Reveal.

Client: Nike
Website: nike.com
Services: End to end production services

Brief

Nike called on the Bear Jam Social Shop to produce some eye-catching content for the launch of the new Nike Radiant football boots.
With access to some of the best and well-known athletes in the Premier League but not necessarily able to have the players in the same place at the same time we embarked on a tour of the country with Nike capturing each player in a different location.

Strategy

To deal with the issue of having multiple players in multiple locations we built  green-screen into the creative concept. This also allowed us to reflect the colours of the campaign into the look & feel while giving us control to match the various locations and set-ups. With an understanding of how the content would sit on the platforms we created these perfect loops videos to play seamlessly and grab attention on the social media feed.

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