Brief

Natwest had access to the England training camp and 3 players that they wanted to promote. Bear Jam were tasked to come up with a film concept that would create engaging content with PR appeal.

Strategy

We used a series of drones to capture aerial shots of the players testing their accuracy on the field.

Result

The film was picked up by the press incl. Sky Sports and gained great coverage and exposure for the Natwest Schools Cup

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