As part of their partnership with England Rugby, Mitsubishi Motors launched a Volunteer Recognition Programme in January 2017. Bear Jam were briefed to create 2 pieces of content containing England players to launch the programme.
The focus of the second film wouldn’t be on the players but on volunteers as a whole and the important work they do. We wrote a poem about the role of volunteers and set it against shots of the clubhouse and pitches to create an emotive and inspiring film.
