As part of their partnership with England Rugby, Mitsubishi Motors launched a Volunteer Recognition Programme in January 2017. Bear Jam were briefed to create 2 pieces of content containing England players to launch the programme.
The first video documented a surprise visit to a local rugby club from a group of England players. The club were delighted to have the visitors. We captured the reactions from various members around the club, including meet and greets. To add additional depth to the story we interviewed the players to get their opinion on how important volunteers are to grass-roots rugby.