Microsoft Surface

To celebrate the launch of Surface 3, Microsoft teamed up with 11 of Britain’s hottest contemporary artists to create ‘The Art of Doing More’ – a pop-up exhibition of 101 new pieces of art inspired by Surface’s ability to empower people to do and achieve more. We spent a day with some of the artists behind the exhibition and found out how they use Surface.

Client: Exposure
Website: microsoft.com
Services: End to end production services

To support the launch of Microsoft’s Surface 3 ExposurePR briefed Bear Jam to document their activity.

This involved filming and interviewing some of Britain’s hottest contemporary artists as they created ‘The Art of Doing More’ – a pop-up exhibition of 101 new pieces of art inspired by Surface’s ability to empower people to do and achieve more.

To complement the artistic subject matter we worked with a Director of Photography who had a eye for a bold frame and dynamic camera moves.

Bear Jam produced the film along with a campaign wrap video highlighting the results.

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