Check Your Tucking Nuts

KP Nuts has sponsored Movember for a number of years. This year they teamed up with RuPaul’s Drag Race UK winner, The Vivienne, to encourage everyone to Check Their Tucking Nuts

Learn more about the production of this project

Setting the Tone

As the creative developed we knew we had to add additional texture to the videos. We did this by sourcing and dressing the right location (a changing room) and also casting the extras to give the piece another layer whilst also providing some important reaction shots.

Charity Partnership

In light of the important messaging within these videos, despite the light tone, we were happy to offer a reduced charity rate for this project. We did this by maximising our in-house kit and crew for key roles, only bringing in a few specialist crew and equipment.

Right message. Right platform.

We created platform specific versions of the content – each with slightly different messaging, timings and aspect ratios to optimise their performance. These platforms included TikTok, Instagram (stories and grid posts), Facebook and GIFs for Twitter. All the outputs needed to to combine brevity, comedy and key messages.

Project Team

Some of the team responsible for delivering this project.