Bear Jam worked alongside creative agency It’s Not Rocket Science to create an animated explainer video for Satipharm CBD.  Within the video we would need to show how their Gelpell® technology worked and what the benefits of taking the capsules are.

Working within Satipharm’s brand identity, we developed a storyboard that played on the tiny beads within the capsules.  Giving these beads an energy and set behaviours, they lead the viewer through a 2d/3d space, reacting to obstacles, shifting gravity and light in order to help visualize and communicate the key massages.  Once built we added a layer of sound design to further enhance the project and help convey a feeling of movement.

The animation was reformatted for various platforms and delivered in 16:9, 1:1 and a vertical format for social media.

We can join you at any part of your video journey be it ideation through to production, so if you need a production partner for your creative brief? Get in touch with us here.