Bear Jam worked alongside creative agency It’s Not Rocket Science to create an animated explainer video for Satipharm CBD. Within the video we would need to show how their Gelpell® technology worked and what the benefits of taking the capsules are.
Working within Satipharm’s brand identity, we developed a storyboard that played on the tiny beads within the capsules. Giving these beads an energy and set behaviours, they lead the viewer through a 2d/3d space, reacting to obstacles, shifting gravity and light in order to help visualize and communicate the key massages. Once built we added a layer of sound design to further enhance the project and help convey a feeling of movement.
The animation was reformatted for various platforms and delivered in 16:9, 1:1 and a vertical format for social media.