Green Screen + Virtual Set
Builder.ai is a technology-driven business, so we wanted to create a modern 3D environment to reflect this. The promo was shot in a green screen studio with the 3D “set” designed and built in post-production and overseen by Flock. We animated 2D graphical elements taken from the Builder.ai brand book which floated in the 3D set. These were designed to support the script and highlight the key messages.
Each line of the script was delivered to one of 3 camera positions creating a fast-paced feel while also showing off more of the virtual set.