GYMBOX came to Bear Jam to create a video to launch their latest class, BREXFIT, Londons newest and best gym class designed specially to release pent-up frustration and anger at our country’s incompetent politicos.
It was expected that the class would make a PR splash, so GYMBOX needed a video that would capture the class in full flow and explain how the class was designed by PT’s and anger management gurus to help you control your rage with maximum frustration release.
We animated the video with BREXIT newspaper clippings, opened with a quintessentially British, tongue-in-cheek sound track before showcasing the hardcore politician-bashing exercises. The video was supported by a voice over from Gymbox CEO, Marc Diaper to share his reasons for creating the class.
The class was a hit with extensive media coverage, reported on by publications such as The Drum, Timeout, The Mirror, Reuters and Huffington Post to name just a few. The coverage even made it all the way over to France, Belgium, the USA and Japan.