Botanicoir came to Bear Jam for an attention-grabbing video to showcase their business on their new website. The film needed to raise awareness of Botanicoir whilst also assisting in the sales process, being innovative and engaging, and setting them apart from their competition.
With numerous key messages to portray about the company and product, our creative treatment was rooted (excuse the pun) in the farmers that use it. What better way to understand the benefits of a product and the Botanicoir service, than to hear the stories of the people that rely on it everyday.
We shot four farms over two days, following the passionate users of Botanicoir. We mixed drone footage to show the scale of the farms that use the product, with close-up shots of the farmers in action. We recorded VO of each Botanicoir fan, describing their process and the benefits of using Botanicoir. Their unique success stories illustrated what the product had done for their farms and how fundamental it has been for their growth.
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