John Lewis: Behind the Scenes

Behind the scenes of the John Lewis 150th Anniversary advert.

Client: Adam & Eve DDB / John Lewis
Website: johnlewis.com
Services: End to end production

Take a look at our behind the scenes video at the making of the John Lewis 150th Anniversary advert. Bear Jam show how this joyous and celebratory look at life in Britain, from past to present, came together. We were on set to capture the unique view of the production showing a range of sets, wardrobe and techniques involved in bringing the concept to life. We interviewed the key figures to tell the story of the advert and how if came to be.

The music featured is a track from 1970 by The Kinks “This Time Tomorrow” and is brought up to date by Gaz Coombes, formerly lead singer of Supergrass. Read more here.

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